Microsoft Shopping product feed requirements FAQ

Question 1

What are the Microsoft Shopping product feed requirements for id?

Accepted Answer

For Microsoft Shopping product feeds, Stable offer identifier used to distinguish one product from another. Review this attribute against the official Merchant Center documentation and make sure the value is accurate, complete, and suitable for the submitted product.

Question 2

What are the Microsoft Shopping product feed requirements for title?

Accepted Answer

For Microsoft Shopping product feeds, The customer-facing product name shown in Microsoft Shopping experiences. Review this attribute against the official Merchant Center documentation and make sure the value is accurate, complete, and suitable for the submitted product.

Question 3

What are the Microsoft Shopping product feed requirements for description?

Accepted Answer

For Microsoft Shopping product feeds, Product description text that explains what the product is and what it offers. Review this attribute against the official Merchant Center documentation and make sure the value is accurate, complete, and suitable for the submitted product.

Question 4

What are the Microsoft Shopping product feed requirements for link?

Accepted Answer

For Microsoft Shopping product feeds, Landing page URL for the product. Review this attribute against the official Merchant Center documentation and make sure the value is accurate, complete, and suitable for the submitted product.

Question 5

What are the Microsoft Shopping product feed requirements for Image link (image_link)?

Accepted Answer

For Microsoft Shopping product feeds, Main product image URL. Review this attribute against the official Merchant Center documentation and make sure the value is accurate, complete, and suitable for the submitted product.

Question 6

What are the Microsoft Shopping product feed requirements for price?

Accepted Answer

For Microsoft Shopping product feeds, Product price with currency. Review this attribute against the official Merchant Center documentation and make sure the value is accurate, complete, and suitable for the submitted product.

Question 7

What are the Microsoft Shopping product feed requirements for availability?

Accepted Answer

For Microsoft Shopping product feeds, Stock status such as in stock, out of stock, or preorder. Review this attribute against the official Merchant Center documentation and make sure the value is accurate, complete, and suitable for the submitted product.

Question 8

What are the Microsoft Shopping product feed requirements for condition?

Accepted Answer

For Microsoft Shopping product feeds, Product condition such as new, refurbished, or used. Review this attribute against the official Merchant Center documentation and make sure the value is accurate, complete, and suitable for the submitted product.

Question 9

What are the Microsoft Shopping product feed requirements for brand?

Accepted Answer

For Microsoft Shopping product feeds, Brand or manufacturer name. Review this attribute against the official Merchant Center documentation and make sure the value is accurate, complete, and suitable for the submitted product.

Question 10

What are the Microsoft Shopping product feed requirements for gtin?

Accepted Answer

For Microsoft Shopping product feeds, Global trade item number, such as EAN, UPC, ISBN, or JAN. Review this attribute against the official Merchant Center documentation and make sure the value is accurate, complete, and suitable for the submitted product.

Question 11

What are the Microsoft Shopping product feed requirements for mpn?

Accepted Answer

For Microsoft Shopping product feeds, Manufacturer part number, often used when a GTIN is not available. Review this attribute against the official Merchant Center documentation and make sure the value is accurate, complete, and suitable for the submitted product.

Question 12

What are the Microsoft Shopping product feed requirements for Identifier exists (identifier_exists)?

Accepted Answer

For Microsoft Shopping product feeds, Indicates whether a product has manufacturer identifiers. Review this attribute against the official Merchant Center documentation and make sure the value is accurate, complete, and suitable for the submitted product.

Question 13

What are the Microsoft Shopping product feed requirements for Microsoft product category (google_product_category)?

Accepted Answer

For Microsoft Shopping product feeds, Google-style product taxonomy ID or path used by Microsoft Shopping. Review this attribute against the official Merchant Center documentation and make sure the value is accurate, complete, and suitable for the submitted product.

Question 14

What are the Microsoft Shopping product feed requirements for Product type (product_type)?

Accepted Answer

For Microsoft Shopping product feeds, Merchant-defined product category path. Review this attribute against the official Merchant Center documentation and make sure the value is accurate, complete, and suitable for the submitted product.

Question 15

What are the Microsoft Shopping product feed requirements for Additional image link (additional_image_link)?

Accepted Answer

For Microsoft Shopping product feeds, Extra product image URLs for additional views. Review this attribute against the official Merchant Center documentation and make sure the value is accurate, complete, and suitable for the submitted product.

Question 16

What are the Microsoft Shopping product feed requirements for Sale price (sale_price)?

Accepted Answer

For Microsoft Shopping product feeds, Temporary discounted product price. Review this attribute against the official Merchant Center documentation and make sure the value is accurate, complete, and suitable for the submitted product.

Question 17

What are the Microsoft Shopping product feed requirements for shipping?

Accepted Answer

For Microsoft Shopping product feeds, Feed-level shipping details such as country and price. Review this attribute against the official Merchant Center documentation and make sure the value is accurate, complete, and suitable for the submitted product.

Question 18

What are the Microsoft Shopping product feed requirements for Custom labels (custom_label_0)?

Accepted Answer

For Microsoft Shopping product feeds, Campaign segmentation labels such as season, margin, or promotion group. Review this attribute against the official Merchant Center documentation and make sure the value is accurate, complete, and suitable for the submitted product.

Microsoft Shopping product data field guide

Guide sections

Required product data

Product identifiers

Category and classification

Price and availability

Images

Variants and details

Shipping and campaign controls